Search Engine Optimisation (sEo)


In a tough marketplace it’s not enough just to have a website; your website needs to be more popular and visible than those of your competitors. Effective SEO can achieve phenomenal results by boosting your search engine ranking.

You’ve probably heard the term ‘search engine optimisation’ and know that it has something to do with Google. SEO is a complex and time-consuming effort that requires specialised skills. That’s why it makes sense to outsource your SEO requirements to trusted professionals who have both the expertise and manpower to make your website feature in the top ranks of popular search engines.

For example, if you are a travel agency in Johannesburg, and clients type in ‘travel agent JHB’ when searching for your services, you want to appear in the top search results. Research has shown that people are unlikely to look beyond the first ten search results.

BENEFITS

  • Increased revenue: The higher your ranking, the more traffic to your website, and the more likely that your product or service will be used.
  • Reduce advertising costs: If your website has a strong Google or Bing ranking, you can safely spend less on advertising.
  • Brand recognition: SEO builds your brand. Consumers believe that the stronger your search engine ranking, the better your services or products are.

HOW DOES IT WORK?

There are a number of strategies available to optimise your website for search engines. These are just a few of the ones that Hello World New Media Services employs:

  • Careful selection of keywords that work best for your business, and then using these keywords in strategic places in your website. We will consult with you on the most effective keywords to use.
  • Get other websites that have a good search engine ranking to link to your website. This is called back-linking.
  • Submitting your URL to online directories, as well as forums, guest books, blogs and the most well-known social bookmark sites.
  • Creating interesting content, including blogs, articles, videos and news that contain links to your web pages.
  • Creating an RSS feed for your site and/or blog